Cellulose: A Natural Color Booster
What is Celova® Care Powder?
Weidmann Fiber Technology’s Celova® Care Powder is a natural, microfibrillated cellulose (MFC) powder derived from sustainably sourced eucalyptus wood, that acts as a natural color booster. Through a purely mechanical process, the cellulose fibers are refined into a fine, high-performance powder, offering an eco-friendly and multifunctional solution for modern personal care formulations.
Cellulose from wood consists of a network of fibrils held together by hydrogen bonds. During the microfibrillation process, these hydrogen bonds are carefully broken, allowing water molecules to intercalate between the fibrils and prevent re-bonding. The result is a stable, highly fibrillated structure with an exceptionally large surface area and high water-binding capacity.
This unique fibrillar network makes Celova® Care Powder ideally suited for skin, sun, and color applications. It enhances the sensory feel and texture of emulsions, contributes to a brightening effect, and supports skin hydration through its strong water retention capability. Moreover, due to its ability to improve the distribution of pigments and actives, Celova® Care Powder enhances the visual color performance of cosmetic products, acting as a natural color booster.
The Science Behind Color Intensity
One of Celova’s key technical advantages lies in its ability to enhance pigment dispersion and color intensity in personal care formulations.
In color cosmetic formulations, pigment dispersion is one of the most critical, and often challenging steps. Poor dispersion can lead to uneven color distribution, patchiness, and reduced vibrancy. Celova® Care Powder acts as a physical dispersion aid, improving pigment homogeneity within the bulk, resulting in superior optical and aesthetic properties.
Celova® Care Powder enhances pigment wetting and stabilizes dispersion through its fibrillar network, which prevents pigment aggregation and settling. The result is a formulation with improved coverage, gloss, and color rendering, yielding more intense and uniform shades.
Proven Performance
Independent testing conducted by Laboratoria Cosmopolita confirmed the effect of Celova® Care Powder on pigment dispersion, color intensity, and homogeneity within cosmetic formulations.
In lipstick formulations, the incorporation of Celova® Care Powder led to a significant increase in color intensity and coverage. The bulk formulation exhibited a darker and more saturated appearance, indicating improved pigment distribution and enhanced optical density. This effect is consistent with the role of microfibrillated cellulose as a physical stabilizing and dispersion aid for pigments.
Similarly, in brow cream formulations, samples containing Celova® Care Powder displayed a deeper and more vivid color, while control formulations without Celova® appeared lighter and more desaturated, suggesting less efficient pigment dispersion. These findings demonstrate that Celova® promotes uniform pigment distribution, resulting in more intense and stable coloration across formulations.
Application Areas in Personal Care
Celova® Care Powder can be used across multiple segments of personal care formulations. While its benefits extend to texture, stability, and sensory enhancement, the color intensity benefit is particularly visible in the following areas:
- Skin Care: Creates a whiter, more luminous appearance in emulsions. Enhances coverage and gloss, ensuring a more uniform and vivid tone.
- Sun Care: Improves coverage and enhances the brilliance of white pigments, resulting in a brighter and more luminous finish.
- Color Cosmetics: Provides superior coverage with a glossy, vivid, and intense color payoff. Ideal for lipsticks, tinted creams, foundations, and eyeshadows.
Formulators benefit from enhanced color performance, long-term stability, and the ability to reduce pigment load while maintaining or even improving visual impact.
Additionally, Celova® aligns with the growing demand for clean, natural, and biodegradable ingredients, supporting sustainable innovation without compromising performance.
There are no other powders on the market offering the same combination of structure, functionality, and performance.
Discover the Difference
Contact us to explore how Celova® Care Powder can boost color performance, texture, and sustainability in your next formulation.
